cropped-894901_10102762900536983_770859443_o.jpgHi, I’m Christine.

I like exploring why people do the things they do – then trying to figure out what we can learn from it. I spend most of my investigating the intersection of content, culture, and technology. Currently, I feed my curiosity as Brand and Audience Insights Lead @ YouTube (っ◕‿◕)っ

Other things, then and now: Trends Research Lead @ YouTube, Co-founder @ HelloSponsor; contributor @ Ad Age, The Huffington Post, PSFK and VICE; Head of Trends + Cultural Intelligence @ Scratch (MTV Networks);Managing Editor @ PSFK; Editor @ PSFK Snapshot Series; Head of Trends @ GlobalHue; Arts & Culture Writer for SH Magazine; Founder + Editor-in-Chief @ Seasonzine.